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Export Training Workshop | Canadian Media Producers Association

Business Affairs & Production Tools

Export Training Workshop


Interested in selling your content into new markets? Wondering how to increase sales in the US market? Considering China or Europe as potential markets?  Is your company ready to tackle these markets?

Gateway to Trade is a comprehensive, single day training course designed for CMPA members to help sell their media content and services into new international markets



  • A full day of interactive learning on export plan development, international marketing and market entry strategies
  • Course materials customised to address the needs of independent production companies
  • Tips and advice from market experts on best practices in selling Canadian content into the US, China and Ireland


  • Assess your export-readiness based on the four stages of export preparation
  • Save time in researching markets by accessing a comprehensive set of tools
  • Develop a tactical plan to expand revenue in markets outside of Canada


This workshop will provide CMPA members with the necessary information and tools to improve their export readiness. Members will be provided with guidance on a broad range of topics, including:

  • How best to prepare to enter foreign markets
  • Conducting market research
  • Developing a marketing strategy
  • Best practices for entering the global market
  • Applying theory to practice via three case markets: Ireland, the U.S. and China
Developed by Global Links Network with international industry experts, this one day hands-on workshop will be offered in Vancouver, Toronto and Halifax.


Up to 15 members will be able to participate in each of the three sessions in person, and each session will be available to all interested members via webcast and video recordings.



  • Vancouver, March 16, 2018
  • Toronto, March 23, 2018
  • Halifax, March 27, 2018



  • Producers will be enrolled on a first come, first served basis
  • The workshops is available free of charge to CMPA members
  • Registration is solely for current CMPA members
  • Workshop capacity is capped at 15 producers.  If more than one person from your company wishes to attend, we will do our best to accommodate this, but priority will be given to including as many companies as possible. 


Click here to register 





Global Links Network Inc. is an international trade facilitation firm with experience in over 70 countries over the past 25 years. The Global Links Team is comprised of international trade in services specialists with expertise in a wide range of areas including: capacity-building, trade-related technical assistance, training, sector and market development and technology-based competitiveness and trade solutions.

Global Links builds export capacity through its GATEWAY to Trade programme. This competency-based training programme has been designed specifically for service sector SMEs, to help them improve their export readiness.