Magazines Canada's advertising services division is dedicated to helping agencies and their clients achieve their communications and sales objectives through the strategic and tactical use of Canadian magazines.

Magazines Canada provides access to industry trends, research and information that will help advertisers get the most from a magazine buy.

Magazines Canada also provides magazine sales professionals with useful resources, best practices and information in support of the industry. In addition, Magazines Canada supplies digital advertising production specifications to ensure the smooth exchange of electronic files between the advertiser, publisher and printer. We are here to help!

Our website is packed with the latest industry trends and advertising effectiveness research information to help you understand how magazine advertising works.

Our most used/visited resources:   

Magazine Fact Book
• A compendium of industry trends and research information available in PDF or searchable digital edition for both consumer and B2B magazines

FastFacts
• One-page summaries of fast facts by topic

Page Newsletter
• A monthly newsletter featuring the latest industry news for planners and sales professionals. To subscribe, contact adinfo@magazinescanada.ca

Magblast Video Podcast
• A series of podcast episodes designed to inform and educate. To subscribe, click here

Magazine Essentials
• A summary of magazine planning information, most requested by media planners, including the impact of variables such as ad size, colour, positioning and formats such as covers, advertorials, coupons or recipes in ads, gatefolds, inserts and much more.

Magazines + Online: More to Love…
• A compilation of the latest data demonstrating how the magazines and online work together to provide readers with a richer experience.

Advertising in a Recession
• How magazines work hard for advertisers in a recession

Put Magazines to Work for You
• A presentation document detailing how magazine advertising works

To go deeper, hover over ‘Advertising’ and then click on ‘Research Resources’ to access a wealth of information. Here’s what you’ll find in each section, and more:

Click on Industry Trends to find:

Canadian Consumer Magazine Trends
• Industry revenue; Number of magazines published; Industry circulation; Readership; Editorial categories; Advertiser categories (growth and top categories); U.S. circulation spill; Global perspective

U.S. Magazine Spill into Canada
• Circulation spill trends; Number of U.S. titles in Canada’s Top 100 titles; Attitudes towards spill advertising; Canada vs. U.S. page growth trend

Magazines – A Comparison of Canada and the U.S.
• A primer for those working with U.S.-based advertisers who need info about market differences between Canada and the U.S.

Magazine Launch/Close History
• Consumer magazine launch and closure trends by category

Click on Accountability to find:

Put Magazines to Work for You
• A compendium of trend and research information:
o Research engagement
o Ad receptivity
o How magazine ads generate web search and throws to sites
o Sales results
o Multiplier effect (magazines in a mix)
o Return on investment (ROI)

Magazine Attributes vs. Other Major Media
• A collection of consumer attitudes and media preferences

Revving Up Auto Sales
• How automotive magazine ads work throughout the purchase funnel, from awareness to purchase intent

Sales Uncovered
• A compendium of case studies and research detailing how magazine advertising contributes to sales-related campaign objectives

Click on Engagement to find:

An Overview of Engagement
• An overview of how magazines engage readers to the benefit of advertisers
• Plus, find several more click points to go deeper on how magazines attract attention, connect with readers, provide relevant and essential content, engender trust, generate an emotional response, create a relationship and more

Click on The Multiplier Effect to find:

• Several studies demonstrating how magazines contribute to effectiveness in a media mix

Need help? Didn’t find what you were looking for?

Contact us at adinfo@magazinescanada.ca or 416.596.5382